About

I'm Mike Misbach. I run YadaWorx, a consulting practice focused on ecommerce strategy and web architecture for small to mid-size businesses.

For most of my career I've worked with business owners who were doing things right. Building real relationships, delivering excellent work, pricing honestly. But they didn't have a word for it. "Values-driven" felt vague. "Ethical entrepreneur" felt defensive. Neither one named the operating system these people were actually running.

Entrenaut started as a private framework. A way to describe what I was aiming for in my own practice. The more I worked through it, the more I thought it was worth publishing. Not because I have it figured out. Because working through something publicly is how you stress-test it.

This site is that process. Articles, framework documentation, and a directory of people I know who are operating by something like these principles. Not because they read this, but because it's how they already run their businesses.

If that sounds like you, or someone you know: reach out.